WE´RE ALL EARS
HiFi Klubben / Campaign
Feeling good about your job and yourself. That’s what makes a good listener. With warm humour and big ears HiFi Klubben made an impact with a campaign about being HiFi Klubben.
As HiFi Klubben is an international chain, conceptual flexibility is a big factor in terms of adapting marketing materials for the local markets.
The campaign tagline worked across all five markets and all materials we’re versionalized into the five national languages thus optimising both brand coherence, budget and local impact.
With simple, intriguing visuals the campaign created attention towards HiFi Klubben and the message of being “ALL EARS”.