Del lyden
Share the sound. A campaign
about listening in stereo.
Why destroy a set of high-end loudspeakers and make a film about it?
Because
the truth hurts.
The truth is, that many people, and especially the younger generations, don’t know what ´stereo´ is. They don’t know the magic of 2 channels, because our listening habits have changed over the last decades.
Music is
made for stereo.
There was a need to speak loudly, because the understanding of what stereo is, had fallen steadily over the last several years, due to changing habits and new ways of listening to music. Chainsaws and crying children were over the top, but the message was honest and precise. Music is made for stereo. Share the sound (in two) and get the full experience, and share it with next generation.
A european
campaign.
The campaign was versioned and rolled out in Denmark, Sweden, Norway, Germany and the Netherlands.
-
Idea, concept, script, art direction and overseeing creative.
-
Bureau: HiFi-Klubben inhouse
Production: Moment Studios
Producer: Søren Rune Knudsen
Music composer: Nicholas Vetterli -
The beauty and pain in the desecration of a set of Dali Rubicon 6 can moisten the eyes of even the most die-hard audiophile .