There is always some reason in madness. Especially when advertising.

Men’s beauty.
Less boring.

When Mad Industries asked for the design for their upcoming men’s beauty series, of course it became rooted in a true madman, which also became the name of the range. Who better than eternally well-groomed Snoop Dog to inspire both look and name.

INSPIRATION

Men care about beauty, too

Somewhat a taboo, but let’s be honest: Men care about their looks, too. And actually also about not filling their body with chemistry, parabenes and other funny stuff. It may sound mad, but it really is the new sane.

MAD IS THE NEW SANE.

MAD IS THE NEW SANE.